Discover Dinarics participated at a Natour Alpe-Adria fair in Ljubljana, which took place from 31stJanuary to 3rd February. Visitor have met some of the bear friendly ambassadors, presenting bear friendly products like hand-made natural soaps, teddy bears and honey cookies. Moreover, best practice Discover Dinarics nature guided tours were presented and main guidelines for development of responsible bear-related tourism programs explained. Visitor were especially happy to hear that Discover Dinarics tourist agencies are willing to give up a share of their profit to nature conservation non-governmental organisations, active in the region. This is one way to give something back to nature.